A little over a month ago I wrote about a couple video relics from the 80s which stuck with me over the years. As a writer I find this is a pretty good well to go back to. If my site stats are any indication, you agree. So here we are again.
If you know what the image below is, this will all be review. As for the rest of you, prepare for an education.
No fair Googling or using Tineye.
You Can’t Beat Our Meat
I had the “honor” of working at the Wendy’s in the 2T in 1991. Before I say anything else, let me assure from personal experience that this is 100 percent REAL.
As those of you who have worked fast food know – which I assume is damn near all of you – the job sucks. It’s sweaty. It’s greasy. You don’t get enough hours to qualify for benefits, and you have to wear the same goddamn shirt every day. You’re also controlled by corporate shills who just don’t understand the “younger scene.”
“But, but, everybody loves Justin Bieber!”
And no, I didn’t live in the “good old days.” Consider this 1989 training video on “grill skills,” which I was instructed with in those dark days. It’s a bit slow at times. I’m posting only the second half, but stick with it and bathe in its innate cheesiness. The first half features a lot of the late Dave Thomas blathering about your “important job” in a curious accent. If you really want to watch that, it’s here.
Who’s up for chili?
Check out the rap and country rock excellence here. It’s somewhere between Biz Markie and, um, Billy Ray Cyrus or something. Incidentally, they had me wearing the exact same teal shirt featured, unfortunately without the glitter.
I was so glad when I got to leave and go to Idaho State later that year. You have no idea.
Oh man, every time this spot appeared on MTV I cringed. Just cringed. Even though at the time I had no chance whatsoever of dating a hot chick – and if I somehow managed to succeed I would have blown a gasket – I knew this was just … wrong. If you kids think the marketing for Axe is over the top (and you’d be correct), you should have seen what it was like a generation ago.
So from the same pheromone experts who brought you such venerable female magnets as English Leather and British Sterling, Canoe allows you to talk to hotties familiar with international maritime signal flags, and smell like you raided a 10-year-old’s Christmas stocking in the process.
“We now return to Julius Caesar on an Aldis Lamp.”
I don’t know about you, but to this day I’m pretty sure if the first words out of my mouth in any singles setting were, “Oh! Canoe canoe?” a restraining order wouldn’t be too far behind. Afterwards, every once in a great while MTV would redeem itself by giving me a glimpse of the mystery girl in the Smiths’ “How Soon is Now?” video, but usually this crap was followed by more crap like Night Ranger.
The Proto-King of Cars
OK, this never aired nationally per se, but the basic concept plagued several media markets throughout the country in the 80s. The 2T was one of them. As a matter of fact, this guy like the 2T so much he actually moved there from somewhere back east later in his career. I want to say he was originally based in upstate New York, but I’m not 100 percent certain about that.
Anyway, meet Dave Campo, the undisputed master of local used car ads. In the 2T he worked for an outfit called Latham Motors, which was at the time the local Chrysler dealership. Sadly I was unable to find any Campo-era Latham Motors ads, but in his heyday his modus operandi was the same for all his clients. Take a look:
“With all the candy!”
Campo made what the industry calls a “shitload” of ads during his career, easily over 1,000. To this day anyone who lived in the 2T while he was active can recite the basic ad structure word for word, myself included. Campo died a few years ago. His favorite client Latham Motors went under at around the same time. Yet his legacy lives on in loudmouth used car TV spots to this day.
Is the US a lucky nation or what?